Employee Retention / Service
Msqd are great advocates of employer branding. Brands, including employer brands have never been more important. Just look at the Sunday Times top 100 Companies to Work For supplement.
A brand is a gut feeling; it's what people feel rather than say. It is therefore vital in a world of instant media that reputations are established as true, not necessarily what directors or management would like.
In order to establish and protect an employer brand, staff must be consulted, social media profiles created and monitored and a dedicated area, easily accessible on the organisation's main site be established.
Employer brands should be continually evaluated against working towards a destination employer status.